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Natural Eye Makeup

Eyes

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Show off those gorgeous eyes without irritating chemicals, artificial colors or toxic ingredients getting in the way with natural eye makeup from 100% PURE™. From marvelous natural mascaras to long lasting liners and naturally pigmented eyeshadows, our selection of fruit dyed natural makeup will give you the natural or dramatic looks you want without any of the toxic dyes your sensitive eyes deserve to live without. 100% PURE™ makeup, natural skin care and self care products are the chemical and cruelty-free options your skin will thank you for.

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