How to Choose the Correct Shampoo and Conditioner


A good hair day is a blessing, but a great hair day can be a complete game changer. Split ends, dry strands, zero volume, and overall lacklustre colour can all be red flags that your hair isn’t having a great day (or week, month, year). It’s time to take charge against old man winter by banishing him back to the frosty north with 100% PURE natural hair care products! Harsh, stripping or toxin filled shampoos and conditioners should be the last thing you’re putting on your parched winter locks; nourish them with healing butters and oils for lasting hydration. Goodbye hat hair, sayonara sad winter buns, and adiós limp tresses. We’ll be tackling the top six reasons why you’re having a bad hair day every day, and what natural shampoos and conditioners are right for your hair type.   

6 Reasons Why You’re Having a Bad Hair Day, Every Day

1. Over-Washing

Is your hair always squeaky clean, maybe even a little too clean? Regular hair washing helps stimulate growth and keeps hair follicles healthy, but there really is such a thing as over-washing your hair. You might not be ready to jump on the “no poo” wagon, but daily shampooing is stripping your hair of essential nutrients and natural oils. Find a balance of what works for your hair type; every other day, every three days…what you do with that new extra time, is totally up to you!    

2. Under-Washing

The office jury is still out on the “no poo” trend: we’ve conducted tests and while it can work for some hair types, it can leave others feeling like a greasy hairball. While we do love that extra thirty minutes of snoozing instead of sudsing in the morning, on the other end of the spectrum, under-washing your hair is no joy either. Long periods of not shampooing your hair can lead to product and oil buildup in your hair follicles. This buildup can damage the follicle, lead to dandruff, and even pause or stop hair growth in that follicle. Find a happy balance for your shampoo schedule, and you won’t need to worry about losing clumps of hair from follicle buildup! 

3. Too Hot Water 

A steamy, hot shower on a chilly winter day is by far one of the best things in life. Warming your bones is great for the mind and soul, but can wreak havoc on your mane (skin, too!). Opt to turn the temp down when it’s time to wash your hair; the cooler water temperature will help retain much needed moisture and help to fight frizz. If you’re ready to join the polar bear club, check out the benefits of taking a cold shower 

4. Stress 

It’s not exactly breaking news that stress can have an adverse effect on our health, and it turns out it can also affect our hair. A recent study showed that stress shows up in our hair, tracking our stress levels as a tiny timeline, revealing long term exposure. High-stress levels can lead to brittle, easily damaged hair. Whip out the squishy stress ball, whale soundtrack, or your favourite puppy pile video when you feel stress starting to bubble up inside. Ahh, that’s better.    

5. Hormones

If there was one more thing to add to the wonderful list of changes caused by your monthly event, it’s that your hair tends to get greasier while on your period. That’s right, hormonal fluctuations during your menstrual cycle have been connected to increased hair oil production. While thankfully this isn’t proven to happen to everyone, this knowledge could help you preemptively attack that week of bad hair with a few extra shampoo sessions.     

6. Alcohol-Based Products

We’ll keep the alcohol in glasses, not our natural hair product ingredients, please. Alcohol in hair care products can dry out your delicate strands, and many conventional hair products use traditional alcohol in order to emulsify the product. We’d recommend avoiding any hair product that lists SD Alcohol 40, Ethanol, Propyl, or Isopropyl. While cetearyl alcohol might sound like it should be on that avoidance list, it’s actually a “fatty alcohol” that helps natural shampoo and conditioners move through your hair with ease. This vegetable-derived ingredient doesn’t behave like the traditional drying alcohols that can strip and dry your strands.  

100% Pure Natural Shampoo + Conditioner Formula Breakdown by Hair Concern 

Have you ever looked up what’s really in your shampoo and conditioner? Once you start researching those hard to pronounce names on the ingredient list, you’ll find yourself spiralling down a terrifying rabbit hole of potential hair care dangers. Luckily, we’re here to give you a completely natural shampoo and natural conditioner guide, organized by each common hair concern. Conventional hair care products don’t stand a chance when going head-to-head to our natural hair care products, but sorry — we couldn’t resist! 100% PURE’s hair care formulas don’t contain any petrochemicals, silicone, artificial fragrances, synthetic chemicals, toxic preservatives, parabens or any other unsafe ingredients.  



If you have fine hair use: 

Kelp & Mint Volumizing Shampoo 13 oz

Kelp & Mint Volumizing Conditioner 13 oz 

Key Ingredients:

  • Peppermint
  • Plant Cellulose
  • Kelp 

Safe for Colour Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes 

Does the scent of mint put a pep in your step? Us, too. Our invigorating Kelp & Mint Collection was developed for people with fine hair in mind; this super nourishing formula gives your lovely locks extra fullness, body and shine — three major hair care solutions you’ve been looking for! The gentle zip from peppermint will help to stimulate your scalp, while kelp works on thickening your hair. Who knew that kelp could also add that perfect amount of shine? Did you know that peppermint oil can help stimulate hair growth?    

Review on Kelp & Mint Volumizing Shampoo 13 oz: 

“This is really one of my favourite products! I have really fine hair so I can’t have a product that weighs it downs or leaves residue in my hair – this is lightweight and fresh! I love the clean scent!”

– Gigi R., Verified Buyer


If you have a dry or itchy scalp use: 

Burdock & Neem Healthy Scalp Shampoo 13 oz

Burdock & Neem Healthy Scalp Conditioner 13 oz 

Key Ingredients:

  • Rose Hydrosol
  • Nettle
  • Neem 

Safe for Colour Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes 

Do you suffer from a dry or itchy scalp? You have our deepest sympathies, and we’re here to tell you that better days lay ahead! If you get to the root of the problem (unhealthy scalp), you’ll be able to fix the bigger picture to achieve healthier hair. Our wonder ingredients like burdock, neem and rose hydrosol are all working together to help soothe and treat what’s ailing your scalp. Bonus: our natural shampoo and conditioners do not contain any harsh chemicals, sulfates, detergents or artificial fragrance which can lead to irritation.   

Review on Burdock & Neem Healthy Scalp Shampoo 13 oz: 

“My scalp doesn’t itch any longer, my shedding has decreased a lot, my hair feels light and much cleaner than with the other products I had been using. It did take my scalp a little while to adjust…after about a week or so my scalp adjusted to the all natural products and I can go 2-3 days without needing to wash my hair (I have fine hair).” 

– Erin H., Verified Buyer 

★ ★ ★ ★ ★ 

“I switched from a popular conditioner to the repair conditioner, and immediately fell in love with it. It’s not too heavy and after three uses my hair already stopped feeling like straw!” 

– Rebekah M., Verified Buyer 

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100% PURE™

Writer and expert